How would you create a PLN prior to engaging a social media campaign on a topic of your choice? Choose a topic, consider your audiences, and consider how you would create a social media campaign leaving your PLN. 

My topic of choice would have to be a fitness/nutrition centered social media campaign. Prior to launching the social media campaign, I would place my focus on creating a social media presence tailored to fitness on Instagram and/or TikTok by interacting with similar content creators through community engagement on their posts by leaving likes and comments. I feel that these platforms would be best suited for fitness/nutrition content as there are already many established ‘influencers’ who have tailored their online presence around this topic. That way I’m able to see what content is already prevalent within the community and figure out what niche my page would satisfy and tailor my page accordingly. I’d also grow my network through reaching out to similar content creators and sharing their posts and leaving comments on what catches my interest. After curating my online presence on these social media platforms, I would then begin posting content at a scheduled time (i.e., a set number of posts a week, somewhere between 3-5) in order to maintain community engagement rather than drop 20 posts in a day and repeat that once a month. This would help keep in keeping my page relevant over time and hopefully as a result grow my page.